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The HFSS Advertising Guide with Comscore: Targeted, Efficient, and Compliant!

Navigating HFSS advertising successfully requires precision and expertise. Comscore works hand in hand with advertisers and their agencies to curate media lists that meet the requirements set out by the Advertising Standards Authority helping your advertising...
14% - ights/Presentations-and-Whitepapers/2023/The-HFSS-Advertising-Guide-with-Comscore

What is Advertising Addressability?

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
19% - ights/Blog/What-is-Advertising-Addressability

El auge global de la Television Conectada CTV

The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
19% - ights/Blog/Global-rise-of-CTV

Comscore Scores Expanded Partnership with the Green Bay Packers

As the NFL kicks-off its 2023-2024 season, Comscore announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation’s oldest professional sports teams.
28% - ights/Press-Releases/2023/9/Comscore-Scores-Expanded-Partnership-with-the-Green-Bay-Packers

College Football Takes Over Portland OR

College football had a strong performance in the Portland, OR market this week across broadcast channels.
13% - ights/Blog/College-Football-Takes-Over-Portland-OR

Sports and Spanish Language Series Shine in Miami FL

Broadcast series had a strong performance in the Miami, FL market this week, with each of the top five series earning a rating of 6.5 or higher.
10% - ights/Blog/Sports-and-Spanish-Language-Series-Shine-in-Miami-FL

Omnicom - Comscore Trainings


13% - ights/Events-and-Webinars/Course/Omnicom-Comscore-Trainings

A global look at digital consumer benchmarks

The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in India.
15% - ights/Presentations-and-Whitepapers/2023/A-global-look-at-digital-consumer-benchmarks-India

A global look at digital consumer benchmarks

The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in Australia.
15% - ights/Presentations-and-Whitepapers/2023/A-global-look-at-digital-consumer-benchmarks-australia

A global look at digital consumer benchmarks

The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in Taiwan.
15% - ights/Presentations-and-Whitepapers/2023/A-global-look-at-digital-consumer-benchmarks-taiwan