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comScore vCE Webinar in Turkey: Validation and Optimization of Digital Campaign


6% - ights/Presentations-and-Whitepapers/2014/comScore_vCE_Webinar_Turkey

5 Principles of comScore Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. The COMSCORE TOTAL VIDEO measurement approach is...
6% - ights/Presentations-and-Whitepapers/2014/5-Principles-of-comScore-Total-Video

Online Media Measurement: It’s Not Like Betamax Vs VHS

Josh Chasin, comScore Chief Research Officer, attended the BeetTV Video Ad Fraud & Viewability Leadership Summit in June. In this interview with Robert Andrews, Josh talks about validated Campaign Essentials.
6% - ights/Videos/Interview/Online-Media-Measurement-It-s-Not-Like-Betamax-Vs-VHS

State of the Canadian Online Retail Market

While digital commerce continues to remain steady in Canada, the sector is clearly boosted with mobile usage driving an increasingly meaningful contribution to the sector. The mobile consumer audience in Canada is not only growing by 11% compared to June...
6% - ights/Presentations-and-Whitepapers/2016/State-of-the-Canadian-Online-Retail-Market

Lifting The Lid On Ad Blocking And Ad Fraud

Ad fraud and ad blocking are two of the most critical issues facing the future of the digital industry, with fraudsters growing increasingly sophisticated day by day. In this presentation Mike Shaw, VP Sales of UK and Ireland at comScore lifts the lid...
6% - ights/Presentations-and-Whitepapers/2016/Lifting-The-Lid-On-Ad-Blocking-And-Ad-Fraud

Illuminate What Matters in Your Digital Advertising - Rambler&Co Client Conference

Joris Goossens, VP Sales, Netherlands, Nordics and Russia of comScore EMEA, explores key issues to deliver clear insights into tackling current challenges affecting the digital advertising landscape such as viewability, fraud and brand safety while also...
6% - ights/Presentations-and-Whitepapers/2016/Illuminate-What-Matters-in-Your-Digital-Advertising-Rambler-and-Co-Client-Conference

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
6% - ights/Videos/Presentation/How-do-you-evaluate-quality-delivery

This holiday season consumers will spend around $80B online

Gian Fulgoni, comScore co-founder & CEO, breaks down the data behind online spending during this year's holiday season on CNBC Exclusive.
6% - ights/Videos/Interview/This-holiday-season-consumers-will-spend-around-80B-USD-online

Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
6% - ights/Videos/Presentation/Is-precision-targeting-delivering-on-its-promise

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
6% - ights/Videos/Presentation/What-s-needed-to-make-data-truly-actionable