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Detroits Average Ratings Increase 23 Versus Prior Week

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
25% - ights/Blog/Detroits-Average-Ratings-Increase-23-Versus-Prior-Week

El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
11% - ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand

Comscore INTERACT 2023

COMSCORE INTERACT LONDON will bring together the most creative and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders to get the inside word on what's working for high-performing brands, how to stay...
27% - eract-london-2023

Back to Regularly Scheduled Programming in Austin TX

As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
25% - ights/Blog/Back-to-Regularly-Scheduled-Programming-in-Austin-TX

Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
12% - ights/Blog/Who-is-today-s-Spotify-Consumer

Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
6% - ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
16% - ights/Blog/Say-hello-to-Proximic-by-Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
10% - ights/Blog/Comscore-Introduces-Proximic-by-Comscore-as-a-Dedicated-Programmatic-Targeting-Division

Connected TV en Chile

Comscore en colaboración con IAB Chile, Colombia, México, Argentina, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
15% - ights/Infographics/Connected-TV-en-Chile

Year in Review 2022

From cross platform video, to advertising in gaming, and accelerating trends in digital retail, we broke down the actionable insights that pointed to shifts in audience behaviors and the pathways to thriving for brands and publishers.
26% - ights/Presentations-and-Whitepapers/2023/Year-in-Review-2022