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Fraude Publicitario Un Nuevo Villano en la Industria Digital

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all,...
14% - ights/Blog/Ad-Fraud-Digitals-Newest-Bad-Guy

comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia

comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia...
14% - ights/Press-Releases/2017/7/comScore-Announces-Expanded-Multi-Platform-and-Mobile-Measurement-in-Malaysia

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for November 2013

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the comScore Media Metrix service.
14% - ights/Press-Releases/2013/12/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-November-2013

comScore Media Metrix® Ranks Top 50 US Desktop Web Properties for March 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the comScore Media Metrix® service. As spring finally...
14% - ights/Press-Releases/2014/4/comScore-Media-Metrix-R-Ranks-Top-50-US-Desktop-Web-Properties-for-March-2014

The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
14% - ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore Media Metrix service. Several retail...
14% - ights/Press-Releases/2013/11/comScore-Media-Metrix-Ranks-Top-50-U.S.-Desktop-Web-Properties-for-October-2013

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for December 2013

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the comScore Media Metrix service. Holiday e-commerce...
14% - ights/Press-Releases/2014/1/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-December-2013

Planning For Life After The Pandemic

As consumers across Europe have had to re-engineer their daily routines due to the pandemic, we have clearly seen the effects of Coronavirus on online visitation. Some categories have shown high growth in engagement, while others have dropped significantly....
14% - ights/Blog/Planning-For-Life-After-The-Pandemic

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for January 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the comScore Media Metrix service. Americans began...
14% - ights/Press-Releases/2014/2/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-January-2014

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for April 2014

comScore today released its monthly ranking of U.S. desktop web activity at the top online properties for April 2014 based on data from the comScore Media Metrix® service. Google Sites ranked as the top property on desktop with 192.3 million unique visitors,...
14% - ights/Rankings/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-April-2014