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Comscore Secures Multi-Season Agreement with The Summit League
Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
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ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League
Navigating the New Normal How Comscore is Helping Agencies Adjust to Rapidly Changing Media Consumption
As the world adapts to the ongoing COVID-19 public health measures, consumers are making significant changes to the way they interact with content and advertising across platforms. The millions of Americans remaining indoors – in many cases in households...
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ights/Blog/Navigating-the-New-Normal-How-Comscore-is-Helping-Agencies-Adjust-to-Rapidly-Changing-Media-Consumption
State of OTT
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
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ights/Presentations-and-Whitepapers/2020/State-of-OTT
A Look at Local: How COVID-19 is Shaping Media Consumption
During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV...
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ights/Presentations-and-Whitepapers/2020/A-Look-at-Local-How-COVID-19-is-Shaping-Media-Consumption
How COVID19 is Shaping Media Consumption in New York, Philadelphia and Boston
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ights/Presentations-and-Whitepapers/2020/How-COVID19-is-Shaping-Media-Consumption-in-New-York-Philadelphia-and-Boston
The State of OTT
In our "State of OTT" presentation, James Muldrow highlights recent OTT consumption trends, the impact of COVID-19 and what is driving growth of streaming services.
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ights/Presentations-and-Whitepapers/2020/The-State-of-OTT
Majority of US Mobile Users Now Access Mobile Media
September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience ...
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ights/Infographics/Majority-of-US-Mobile-Users-Now-Access-Mobile-Media
Fragances / Cosmetics Sites Grow by 61% in Turkey
More than 19 million people in Turkey visited retail sites in September 2012, showing a 13-percent increase from the same month last year. Fragrances/Cosmetics was the fastest growing retail sub-category, with 61% increase compared as last year, followed...
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ights/Infographics/Fragances-Cosmetics-Sites-Grow-by-61-Percent-in-Turkey
Consumo de midia durante a pandemia de coronavirus no Brasil
A Comscore está promovendo uma investigação de dados, dentro da perspectiva brasileira, sobre como a pandemia do Covid-19 que vem ocasionando mudanças significativas na audiência bem como no comportamento do consumidor em plataformas digitais.
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ights/Blog/Consumo-de-midia-durante-a-pandemia-de-coronavirus-no-Brasil
America Latina o impacto mediatico do Coronavirus nas Redes Sociais
Com milhões de pessoas trabalhando em casa e grande porcentagem das escolas latino americanas fechadas em meio da pandemia COVID-19, não é de surpreender que se registre um aumento na quantidade de publicações e interações nas redes sociais.
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ights/Blog/America-Latina-o-impacto-mediatico-do-Coronavirus-nas-Redes-Sociais
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