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Momentum en Mexico Nuevas Mediciones y Ofertas con Partners llegan al Mercado

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences....
32% - ights/Blog/Momentum-in-Mexico-New-Measurement-and-Partnership-Offerings-Come-to-Market

comScore Introduces Extended Video Reporting in China

comScore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed, who is watching and viewers’ engagement across the video...
32% - ights/Press-Releases/2017/6/comScore-Introduces-Extended-Video-Reporting-in-China

Thanksgiving and Black Friday Post Strong E-Commerce Growth Combining for More Than 39 Billion in Desktop Spending

comScore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive...
32% - ights/Press-Releases/2017/11/Thanksgiving-and-Black-Friday-Post-Strong-E-Commerce-Growth-Combining-for-More-Than-39-Billion-in-Desktop-Spending

comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million US Homes

comScore today announced it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring...
32% - ights/Press-Releases/2018/2/comScore-Grows-TV-Measurement-Footprint-to-More-Than-69-Million-TVs-in-Over-31-Million-US-Homes

comScore validated Campaign Essentials Has Strong Adoption Among Advertisers Agencies and Publishers in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that validated Campaign Essentials™ (vCE®) continues to gain strong adoption in Canada and measured approximately 12 times as many impressions as its nearest ma rket...
32% - ights/Press-Releases/2013/10/comScore-validated-Campaign-Essentials-Has-Strong-Adoption-Among-Advertisers-Agencies-and-Publishers-in-Canada

Ad Fraud and Non-Human Traffic How Rampant is the Problem

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they?
32% - ights/Blog/Ad-Fraud-and-Non-Human-Traffic-How-Rampant-is-the-Problem

Green Monday Jumps 10 Percent to 14 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday SeasontoDate

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 39 days of the November-December 2013 holiday season. For the holiday season-to-date,...
32% - ights/Press-Releases/2013/12/Green-Monday-Jumps-10-Percent-to-14-Billion-in-Desktop-Sales-to-Rank-as-3rd-Heaviest-Day-of-the-Holiday-SeasontoDate

Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season. For the holiday season-to-date,...
32% - ights/Press-Releases/2014/12/Second-Consecutive-Week-Featuring-Five-Billion-Dollar-Weekdays-of-Online-Desktop-Spending-Reaffirms-Strong-Holiday-Season

Final Week of Online Holiday Spending Before Christmas Surges 18 Percent vs Year Ago

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 51 days of the November-December 2014 holiday season. For the holiday season-to-date,...
32% - ights/Press-Releases/2014/12/Final-Week-of-Online-Holiday-Spending-Before-Christmas-Surges-18-Percent-vs-Year-Ago

Final 2014 Desktop Online Holiday Sales Reach $53.3 Billion, Up 15 Percent vs. Year Ago

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season. For the holiday season, $53.3 billion was spent...
32% - ights/Press-Releases/2015/1/Final-2014-Desktop-Online-Holiday-Sales-Reach-53.3-Billion-Up-15-Percent-vs.-Year-Ago