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Groupwide Partnership with Sinclair Broadcast Group for Integrated Shopper Insights with its Local Market Television Currency

Comscore today announced that Sinclair Broadcast Group, Inc., a diversified media company and a leader in local news and sports, has signed a multi-year agreement to deploy Comscore Consumer Intelligence (CCI) across its sales organization.
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Unlock Additional Insights with Audience Sentiment Metrics


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Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV

Comscore, Inc. today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
8% - ights/Press-Releases/2022/9/Fox-Television-Stations-and-Comscore-Partner-to-Transact-on-Advanced-Audiences-in-Local-TV

Embracing the Windy City

Weekly Local TV Snapshot: Week of August 15-21, 2022
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Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
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How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
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Houston's Baseball All-Stars and The City Remain Hot

Houston's Baseball All-Stars and The City Remain Hot
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Leveraging New Instagram Reels Analytics to Win Hearts

New Instagram Reels analytics have landed! How can brands and publishers action Comscore's always-on measurement of Instagram Reels, TikTok, and other short form video to create a best-in-class video strategy that attracts new audiences?
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Comscore Snapshot A look at Indians OTT market size

When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now. In India the OTT market has been growing at a steady pace over the years.
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Football, Baseball & Politics: Philadelphia is in Mid-Season Form

Football, Baseball & Politics: Philadelphia is in Mid-Season Form
8% - ights/Blog/Football-Baseball-Politics-Philadelphia-is-in-Mid-Season-Form