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TATA IPL 2022 Indias Super Bowl Part II

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
8% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl-Part-II

A Baseball State of Mind in NYC

Weekly Local TV Snapshot: Week of August 22-28, 2022
8% - ights/Blog/A-Baseball-State-of-Mind-in-NYC

Sports and Politics are All the Buzz in the Bay Area

Sports and Politics are All the Buzz in the Bay Area
8% - ights/Blog/Sports-and-Politics-are-All-the-Buzz-in-the-Bay-Area

Will Movie Theater Companies Like AMC Survive?

Movie theaters across the U.S. and worldwide have been dealt a massive blow over the past two years. The domestic box office numbers plummeted from 2019’s box office of $11.2 billion to $3.8 billion in 2021. As for AMC Entertainment, the pandemic was...
8% - ights/Videos/Box-Office-Bites/Will-Movie-Theater-Companies-Like-AMC-Survive

College Football Fever in Birmingham AL

Weekly Local TV Snapshot: Week of Aug. 29 – Sept. 4, 2022
8% - ights/Blog/College-Football-Fever-in-Birmingham-AL

The Highest Ranking US Hispanic TV Networks and Series of 2022

As we celebrate National Hispanic Heritage month, we look to the television space to track the most popular Hispanic content in the US. This blog analyzes the top-ranking Hispanic and Latino national TV networks and each of their hit series in 2022 year-to-date,...
8% - ights/Blog/The-Highest-Ranking-US-Hispanic-TV-Networks-and-Series-of-2022

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities

oday, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s...
8% - ights/Press-Releases/2022/9/FreeWheel-and-Comscore-Launch-Advanced-Connected-TV-Contextual-Targeting-Capabilities

NFL NCAA and Spanish Telecasts See Success in San Antonio

Weekly Local Market Snapshot: Week of Sep. 5 – 11, 2022
8% - ights/Blog/NFL-NCAA-and-Spanish-Telecasts-See-Success-in-San-Antonio

dentsu and Comscore Partner to Transact on Advanced Audiences in Local TV

Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
8% - ights/Press-Releases/2022/9/dentsu-and-Comscore-Partner-to-Transact-on-Advanced-Audiences-in-Local-TV

Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Indonesia and Malaysia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
8% - ights/Press-Releases/2022/8/Comscore-Adds-CTV-Measurement-to-Video-Metrix-R-Multi-Platform-in-Indonesia-and-Malaysia