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How Often Do French Smartphone Owners Access Automotive Sites

Smartphone adoption in France continues to grow rapidly with a 29 percent increase in smartphone users over the year. There were 27.8 million French smartphone owners in the three month average ending April 2013 and accessing automotive services (such...
8% - ights/Infographics/How-Often-Do-French-Smartphone-Owners-Access-Automotive-Sites

Measuring Multi-Platform Time-shifted Video Viewing

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers...
8% - ights/Infographics/Measuring-Multi-Platform-Time-shifted-Video-Viewing

US Display Ad Viewability Rates Won’t Budge Still at 46 in 2014

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their...
8% - ights/Infographics/US-Display-Ad-Viewability-Rates-Won-t-Budge-Still-at-46-in-2014

The UK Goes Mobile

The UK Goes Mobile - The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72% of the 47 million large UK digital audience access the internet via more than one device,...
8% - ights/Infographics/The-UK-Goes-Mobile

Top 10 Estatisticas que Mostram como Economia Política Mobile Entretenimento podem Modificar o Consumo de Internet no Brasil

While it is perhaps not surprising that Brazil is the 1st largest internet population in Latin America with 84 million Unique Visitors per month, the use of the Internet in Brazil is being impacted for many different local changes which are, in many ways,...
8% - ights/Infographics/Top-10-Stats-to-Show-How-Economy-Politics-Mobile-Entertainment-Can-Change-Internet-Consumption-in-Brazil

25-34 Year-Olds are the Heaviest Mobile App Users in US

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old...
8% - ights/Infographics/25-34-Year-Olds-are-the-Heaviest-Mobile-App-Users-in-US

How Finland Online Users consume Content across Mobile Devices

While today’s Multi-Platform-Users’ ubiquitous media consumption provides publishers and advertisers with new playing fields and opportunities to engage with audiences, it also increases the need for platform-specific insights.
8% - ights/Infographics/How-Finland-Online-Users-consume-Content-across-Mobile-Devices

France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
8% - ights/Infographics/France-vs-Germany-How-Online-Users-Engage-with-Platforms-every-Month

Digital-native Millennials embrace traditional media outlets

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile...
8% - ights/Infographics/Digital-native-Millennials-embrace-traditional-media-outlets

Devices and Demographics How Dutch women shop online

Online has become the jewel in the crown for even many bricks and mortar retailers. The category demonstrates an incredibly diverse mix of digital behaviours that can be analysed by demographics and device preferences, allowing players in this market...
8% - ights/Infographics/Devices-and-Demographics-How-Dutch-women-shop-online