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New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was...
8% - ights/Infographics/New-study-finds-nearly-all-consumers-who-interacted-with-IAB-s-Mobile-Rising-Star-ad-formats-recalled-the-ad

Coupons Category Experiences Greater Growth via PC than Mobile in Spain

Coupon and daily deal sites continue to gain popularity in Spain. Almost 5 million Spanish internet users accessed a site in the coupons category via a PC in April 2013 - a growth rate of 38 percent over the year. During the month, Groupon, Letsbonus...
8% - ights/Infographics/Coupons-Category-Experiences-Greater-Growth-via-PC-than-Mobile-in-Spain

Young Brits Have A Higher Recall of Mobile Advertising

Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone.
8% - ights/Infographics/Young-Brits-Have-A-Higher-Recall-of-Mobile-Advertising

AutoScout24 is Most Popular Automotive Site in Italy

In March 2013, the automotive category was visited by over 8.6 million Italian internet users, an increase of 3 percent compared to March last year.
8% - ights/Infographics/AutoScout24-is-Most-Popular-Automotive-Site-in-Italy

Radio Maps and Instant Messengers Achieve Greater Audience Reach on Apps than Desktop

Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps...
8% - ights/Infographics/Radio-Maps-and-Instant-Messengers-Achieve-Greater-Audience-Reach-on-Apps-than-Desktop

UK Travel Consumers Go Mobile

Mobile is playing an increasingly important role in how UK consumers research and book travel.
8% - ights/Infographics/UK-Travel-Consumers-Go-Mobile

Unlocking Mobile Measurement for YouTube in the US

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of the reporting of new mobile video metrics for...
8% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-US

Unlocking Mobile Measurement for YouTube in the UK

A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
8% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK

The Impact of Mobile on the Business Finance Category in Canada

Mobile is changing banking behaviours in Canada, as more consumers access their accounts from multi-devices. With over 25 million visitors over the course of last year, Business Finance sites are seeing more and more consumers using multiple devices to...
8% - ights/Infographics/The-Impact-of-Mobile-on-the-Business-Finance-Category-in-Canada

Vietnams Mobile-First Millennials and Multi-Platform Consumption

The emergence of smartphones and tablets, and the subsequent growth in consumption via mobile devices, have dramatically altered the digital landscape in Vietnam.
8% - ights/Infographics/Vietnams-Mobile-First-Millennials-and-Multi-Platform-Consumption