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INTERACT Summit EP. 2 Recap: Key Takeaways and Insights

The social playbooks, strategies, benchmarks brands, publishers and advertisers often rely on have been thrown out the window. Yet, what you missed if you didn’t make it to our INTERACT EP.2 event -- is a deep desire for the leading companies to chart...
71% - ights/Blog/INTERACT-Summit-EP.-2-Recap-Key-Takeaways-and-Insights

Gender Equality Measurement in Digital Planning

GEM® Audiences, an industry-first digital planning audience insight tool from Comscore in collaboration with the ANA SeeHer project, provides brands with new tools for responsible media.
70% - ights/Presentations-and-Whitepapers/2023/Gender-Equality-Measurement-in-Digital-Planning

Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
70% - fts/Holiday-shopping-buzz-starting-early-on-social-media

Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement...
70% - ights/Blog/Advertising-Engagement-Giving-Creative-Credit-Where-Credit-is-Due

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users.
69% - ights/Presentations-and-Whitepapers/2013/Media-Metrix-MultiPlatform-The-Next-Generation-of-Digital-Audience-Measurement

Five Unique Insights on Digital Marketing in Canada

Download the whitepaper to learn five unique insights from Comscore’s audience measurement data that marketers and online advertisers need to know to create an effective digital strategy to reach today’s Canadian consumer.
69% - ights/Presentations-and-Whitepapers/2019/Five-Unique-Insights-on-Digital-Marketing-in-Canada

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
69% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

IAB State of Data Town Hall: Measurement

IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset. Industry experts, including Comscore's Chief Research...
69% - ights/Videos/Interview/IAB-State-of-Data-Town-Hall-Measurement

Insights from INTERACT: Our Inaugural Summit

At Shareablee, we’re always asking ourselves: How will this data help you succeed?”. Our inaugural INTERACT Summit earlier this month in New York was our latest forum for helping answer that question with you, during an action packed day of curated engagement...
68% - ights/Blog/Insights-from-INTERACT-Our-Inaugural-Summit

TitanTV and comScore Local TV Enter Titling Partnership

comScore has entered an agreement with TitanTV to automate the local-television program titling process for station clients.
68% - ights/Press-Releases/2017/4/TitanTV-and-comScore-Local-TV-Enter-Titling-Partnership