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Consumers Seek Financial Education During Coronavirus Uncertainty

COVID-19, the global pandemic necessitating, among other things, restrictions on global movement and trade, has led to a level of market volatility not observed from previous health-related outbreaks. During this period, U.S. consumers have reacted in...
14% - ights/Blog/Consumers-Seek-Financial-Education-During-Coronavirus-Uncertainty

A Look at Local: How COVID-19 is Shaping Media Consumption

During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV...
11% - ights/Presentations-and-Whitepapers/2020/A-Look-at-Local-How-COVID-19-is-Shaping-Media-Consumption

OTT Streaming Increases during Coronavirus Pandemic

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
19% - fts/OTT-Streaming-Increases-during-Coronavirus-Pandemic

Comscore and CoxReps Announce Local Television Measurement Deal

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with full-service...
33% - ights/Press-Releases/2020/4/Comscore-and-CoxReps-Announce-Local-Television-Measurement-Deal

Understanding Media Consumption During the Coronavirus Pandemic in Canada

In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...
15% - ights/Blog/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic-in-Canada

Faster Reporting to Highlight Digital Media Consumption Trends

Comscore today announced a new series of weekly custom reporting options to better understand rapidly-changing consumer behaviors in our new social-distancing world.
15% - ights/Press-Releases/2020/4/Faster-Reporting-to-Highlight-Digital-Media-Consumption-Trends

Workout Videos are Fast Growing Genre

Rachel Gantz, GM of Activation Solutions at Comscore, discusses online consumer trends during the Coronavirus pandemic.
29% - ights/Videos/Interview/Workout-Videos-are-Fast-Growing-Genre

Coffee with Comscore - Coronavirus pandemic and online behavioural shifts

We held a “Coffee with Comscore” session to share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in...
14% - ights/Presentations-and-Whitepapers/2020/Coffee-with-Comscore-Coronavirus-pandemic-and-online-behavioural-shifts

Video on Demand Transactions increase 30 Percent Year-Over-Year

Comscore Shows 30 Percent Year-Over-Year Increase in Video on Demand Transactions. Average U.S. household watched 16 on-demand titles in March; fitness content up 147 percent.
12% - ights/Press-Releases/2020/4/Video-on-Demand-Transactions-increase-30-Percent-Year-Over-Year

Video on Demand Transactions Increase in Month of March

In reaction to the unprecedented coronavirus pandemic, many studios began to shift what would have been in-theatre movie runs to traditional Video on Demand (VOD) and other OTT streaming platforms.
20% - ights/Blog/Video-on-Demand-Transactions-Increase-in-Month-of-March