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Digital Commerce Outlook
As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consumers did not disappoint. Overall, Comscore tracked...27% - ights/Blog/Digital-Commerce-Outlook
Building a winning political media plan with Arsement Media Group
Arsement Media Group used Comscore insights and custom segments to inform media buys for a winning political campaign strategy.15% - e-Studies/Building-a-winning-political-media-plan-with-Arsement-Media-Group
Analyzing the Box Office Draw for Best Picture Nominees
Even in this new era of content consumption defined by a record number of streaming services, audiences are still flocking to theaters to see this year’s Best Picture nominees. But why? We look at what drove moviegoers to see the 2020 contenders on the...16% - ights/Blog/Analyzing-the-Box-Office-Draw-for-Best-Picture-Nominees
Comscore to Announce Fourth Quarter and Full Year 2019 Financial Results
Comscore today announced it plans to hold a conference call on Thursday, February 27th at 5:00 p.m. ET to discuss its financial results for the quarter and year ended December 31, 2019.16% - ights/Press-Releases/2020/2/Comscore-to-Announce-Fourth-Quarter-and-Full-Year-2019-Financial-Results
Comscore Announces New Partnership with KRGV-TV
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that KRGV-TV (Harlingen - Weslaco - Brownsville - McAllen, TX, DMA #83) announced a long-term agreement for Comscore to provide...13% - ights/Press-Releases/2020/2/Comscore-Announces-New-Partnership-with-KRGV-TV
Veni Vidi Video Online streaming in the UK
With the 2020 edition of the BAFTAs behind us and days to go before the Oscars, Netflix has once again asserted itself as a movie powerhouse, with ‘Marriage Story’ and ‘Klaus’ picking up BAFTA awards, and ‘The Irishman’ being nominated for various Oscars....40% - ights/Blog/Veni-Vidi-Video-Online-streaming-in-the-UK
Comscore and REVOLT Media and TV Announce a MultiYear Renewal for its Partnership for Digital Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean “Diddy” Combs, announced a multi-year renewal for the use of Comscore’s Digital...11% - ights/Press-Releases/2020/2/Comscore-and-REVOLT-Media-and-TV-Announce-a-MultiYear-Renewal-for-its-Partnership-for-Digital-Measurement
Comscore Measurement in a Cookieless World
In light of the recent Google announcement on phasing out third-party cookie support for Chrome, we look at how Comscore measurement is in full support of privacy-by-design principles.16% - ights/Blog/Comscore-Measurement-in-a-Cookieless-World
What is Down the Road for Auto
Wrapping up a decade of robust sales, U.S. new car sales logged another strong year in 2019 with 17.1 million vehicles sold, down just 1.4 percent from 2018. Auto51% - ights/Blog/What-is-Down-the-Road-for-Auto
Proving the value of Comscore measurement with WIS-TV
WIS-TV, a local NBC affiliate in Columbia, SC, educated a client on the power of Comscore data and won their business as a result.11% - e-Studies/Proving-the-value-of-Comscore-measurement-with-WIS-TV