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GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
29% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

Breaking through the clutter with Knorr Marketing

Case Study: A furniture store client wanted to better reach target customers in two counties—but they were unable to analyze by county when relying on total market data.
9% - e-Studies/Breaking-through-the-clutter-with-Knorr-Marketing

Reaching Audiences on Connected TV

Our “Reaching Audiences on Connected TV” webinar with Oracle Data Cloud takes an in-depth look at the standards and trends shaping CTV marketing.
13% - ights/Presentations-and-Whitepapers/2019/Reaching-Audiences-on-Connected-TV

Buying efficiently and effectively with InQuest Marketing


13% - e-Studies/Buying-efficiently-and-effectively-with-InQuest-Marketing

Comscore Signs New Deal with Publishers Clearing House to Provide Digital Audience Measurement

Comscore today announced a two-year agreement to provide Publishers Clearing House with digital audience measurement. The agreement will provide Publishers Clearing House with access to Comscore's signature Media Ratings solutions to better understand...
14% - ights/Press-Releases/2019/12/Comscore-Signs-New-Deal-with-Publishers-Clearing-House-to-Provide-Digital-Audience-Measurement

US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
66% - ights/Blog/US-Music-Streaming-Giants-Are-Now-Mobile-Audience-Heavyweights

Draper Media Partners with Comscore in Salisbury MD

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Draper Media with measurement services for its CBS, NBC & FOX television stations in Salisbury, MD.
14% - ights/Press-Releases/2019/12/Draper-Media-Partners-with-Comscore-in-Salisbury-MD

CCPA And Effective Marketing Are Not Mutually Exclusive

Rachel Gantz on how to successfully reach consumers in a time of growing privacy awareness.
15% - ights/Blog/CCPA-And-Effective-Marketing-Are-Not-Mutually-Exclusive

Media Industry Shift to Impression-Based Evaluation

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.
15% - ights/Blog/Media-Industry-Shift-to-Impression-Based-Evaluation

Comscore Movies recibe el Premio a la Excelencia Empresarial 2019

omscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that it has received the 2019 Business Excellence Award from the Board of Directors of the Federation of Cinemas of Spain...
11% - ights/Press-Releases/2019/12/Comscore-Movies-Awarded-Excellence-in-Business-Practice-2019