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Facebook & Snapchat: Age Profiles
What exactly is the age profile and what are usage figures of Facebook and Snapchat? January 2018 UKOM approved comScore data showcased that Facebook had a reach of 94% among over 18-24-year-olds.
21% -
ights/Presentations-and-Whitepapers/2018/Facebook-Snapchat-Age-Profiles
MRC Grants comScore Media Metrix Continued Accreditation
comScore today announced the Media Rating Council (MRC) has continued its accreditation of Media Metrix, the company’s flagship syndicated digital audience measurement service. The Media Metrix measurement of digital desktop/laptop audiences was originally...
33% -
ights/Press-Releases/2018/3/MRC-Grants-comScore-Media-Metrix-Continued-Accreditation
comScore offre uno spaccato dei trend del Retail Online
comScore, Inc. today published its online retail report, using multi-platform panel data from five European countries (France, Germany, Italy, Spain, and the UK), to highlight top line trends impacting the retail space, outlining key differences in consumers’...
43% -
ights/Press-Releases/2018/3/comScore-releases-snapshot-of-Online-Retail-Trends-in-Europe
Le 10 tendenze nel Retail Online - EU5
In the five EU countries studied, more than one third of consumers now access retail sites through both mobile and desktop devices, underlining findings from our 2017 Global Mobile Report that mobile adoption for retail now almost mirrors desktop.
28% -
ights/Presentations-and-Whitepapers/2018/Top-10-Findings-in-Online-Retail-EU5
comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million US Homes
comScore today announced it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring...
25% -
ights/Press-Releases/2018/2/comScore-Grows-TV-Measurement-Footprint-to-More-Than-69-Million-TVs-in-Over-31-Million-US-Homes
Diamantes e Banners um modelo antagonista do qual a industria digital poderia aprender muito
Antes que nada, recordemos a nuestro amigo Adam Smith, Economista y Filósofo británico: “El precio es regulado por la proporción entre la cantidad puesta al mercado, y la demanda de aquellos dispuestos a pagar…” ¿Cuál es el precio de un diamante? Los...
11% -
ights/Blog/Diamantes-y-Banners-un-modelo-antagonico-del-que-la-industria-digital-podria-aprender
From the Golden Globes to the Grammys, TimesUp campaign drives over 101 million actions in January
The concept that ideas travel faster when group members are "highly connected to one another" is very compelling, specifically around the #TimesUp movement because so much of the movement was shared by celebrities.
10% -
ights/Blog/From-the-Golden-Globes-to-the-Grammys-TimesUp-campaign-drives-over-101-million-actions-in-January
comScore Workshop/Research Phishing Scam
16% -
ights/Blog/comScore-Workshop-Research-Phishing-Scam
comScore Launches New Audience Segments to Help Advertisers Reach Valuable OTT Viewers
comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore’s...
24% -
ights/Press-Releases/2018/2/comScore-Launches-New-Audience-Segments-to-Help-Advertisers-Reach-Valuable-OTT-Viewers
Optimizing Ad Performance with Free Viewability Measurement
Optimizing Ad Performance with Free Viewability Measurement
13% -
ights/Videos/Products/Optimizing-Ad-Performance-with-Free-Viewability-Measurement
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