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Automotive Research
Mandy Leef, Local TV Senior Account Manager, shares more about comScore's automotive data in StationView Essentials.
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fts/Automotive-Research
comScore Announces Partnership with Leading Political Data Provider L2
comScore, Inc., today announced a partnership with leading political data provider L2 to integrate L2’s voter and commercial targeting information into comScore’s television ratings measurement.
36% -
ights/Press-Releases/2017/11/comScore-Announces-Partnership-with-Leading-Political-Data-Provider-L2
搞懂你的跨平台多数派
Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption...
18% -
ights/Presentations-and-Whitepapers/2017/Understanding-the-Multi-Platform-Majority-in-China
YouTube Tune In Study Shows Ad Recency and Frequency Correlate with Viewership of TV Premieres
We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for show premieres. This innovative cross-platform research...
17% -
ights/Blog/YouTube-Tune-In-Study-Shows-Ad-Recency-and-Frequency-Correlate-with-Viewership-of-TV-Premieres
IAB MoVi
In this presentation, Stuart Wilkinson, SVP Industry Relations, comScore EMEA provides a global snapshot of the differences and similarities of mobile consumers across markets. Download this presentation to better understand the challenges and opportunities...
35% -
ights/Presentations-and-Whitepapers/2017/IAB-MoVi
comScore annonce le lancement de MMX Multi-Platform en France
comScore annonce aujourd’hui le lancement de MMX Multi-Platform, ainsi que des mises à jour majeures de Mobile Metrix en France, avec l’introduction de données issues du récent panel de consommateurs mobiles. L’introduction de ces données issues d’un...
4% -
ights/Press-Releases/2017/10/comScore-annonce-le-lancement-de-MMX-Multi-Platform-en-France
Data Science Firm 0ptimus Choses comScore as Measurement Source for Consumer Overlays
comScore today announced that data science firm 0ptimus will comprehensively match comScore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Such matching will allow 0ptimus more in-depth political targeting...
28% -
ights/Press-Releases/2017/10/Data-Science-Firm-0ptimus-Choses-comScore-as-Measurement-Source-for-Consumer-Overlays
UKOM Insights - Video Metrix® Multi-Platform Audience Insights
It’s not surprising to hear that YouTube is oftentimes a daily destination for most Millennials. UKOM approved YouTube data from comScore, showcased that 11.6 billion videos were watched on the platform and 79% of videos were consumed on a mobile device...
4% -
ights/Presentations-and-Whitepapers/2017/UKOM-Insights-Video-Metrix-Multi-Platform-Audience-Insights
comScore lance la nouvelle etude Panorama Internet et Cinema en France
comScore, société leader dans la mesure des pratiques digitales, annonce aujourd’hui le lancement d’un nouveau rapport en France, offrant une information globale et détaillée sur la consultation en ligne de contenus cinéma. Cette étude comporte trois...
4% -
ights/Press-Releases/2017/10/comScore-lance-la-nouvelle-etude-Panorama-Internet-et-Cinema-en-France
comScore to Be Featured During NYC Television Week
comScore today announced that it will be featured at the NYC Television Week conference during speaking events at the Sheraton Times Square New York Hotel.
29% -
ights/Press-Releases/2017/10/comScore-to-Be-Featured-During-NYC-Television-Week
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