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State of the U.S. Online Retail Economy in Q1 2017

In this presentation, comScore SVP of Marketing & Insights Andrew Lipsman examines the latest online retail trends and their impact on retailers going forward.
12% - ights/Presentations-and-Whitepapers/2017/State-of-the-US-Online-Retail-Economy-in-Q1-2017

comScore Introduces Breakthrough Service to Measure Over-The-Top (OTT) Content Viewing on TV Screens

comScore today announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based on the company’s proprietary Total Home Panel – a breakthrough...
24% - ights/Press-Releases/2017/5/comScore-Introduces-Breakthrough-Service-to-Measure-Over-The-Top-OTT-Content-Viewing-on-TV-Screens

comScore's State of Digital, TV and IoT (2017)

Co-founder and CEO Gian Fulgoni spoke about mobile, social, TV, advertising and more at the recent SunTrust Internet and Digital Media Conference.
11% - ights/Presentations-and-Whitepapers/2017/comScores-State-of-Digital-TV-and-IoT-2017

comScore to Participate in Upcoming Conferences

comScore today announced that it will participate in the upcoming conferences.
31% - ights/Press-Releases/2017/5/comScore-to-Participate-in-Upcoming-Conferences

Which global internet markets are the most mobile first

In our recent report, Mobile’s Hierarchy of Needs, we revealed that mobile devices (smartphones and tablets) represent over 60% of digital time in all markets studied, but it was more than 90% in Indonesia. Clearly the extent to which a market can be...
18% - ights/Blog/Which-global-internet-markets-are-the-most-mobile-first

Mobile's Hierarchy of Needs Webinar

During this presentation, Ben Martin, Global Marketing Insights Director at comScore looks at the current mobile trends across 9 countries and how consumer behaviours across mobile devices can be aligned with Maslow’s Hierarchy of Needs.
16% - ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs-Webinar

comScore Expanding Total Home Cross Screen Measurement

comScore Expanding “Total Home” Cross Screen Measurement
24% - ights/Videos/Interview/comScore-Expanding-Total-Home-Cross-Screen-Measurement

Local TV Will Take National Spending


16% - ights/Videos/Interview/Local-TV-Will-Take-National-Spending

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in advertising effectiveness, the future of cross-platform,...
16% - ights/Videos/Products/Fireside-Chat-with-Lyle-Schwartz-and-Aaron-Fetters

提升数字广告中的信任和透明度

Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
11% - ights/Presentations-and-Whitepapers/2017/Bringing-Increased-Trust-and-Transparency-to-Digital-Advertising