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Optimise Toward Golden Impressions to Put Trust Back Into Digital Advertising
The issues of viewability, brand safety and invalid traffic, particularly non-human traffic, have increasingly given rise to negative connotations for our industry. These combined have slowly dripped away at the underlying faith in the digital ecosystem....
18% -
ights/Blog/Optimise-Toward-Golden-Impressions-to-Put-Trust-Back-Into-Digital-Advertising
comScore Wins the Print and Digital Research Forums Chairman’s Prize
Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that at the Print and Digital Research Forum (P&DRF) 2015 London Symposium last week it won the Chairman’s Prize for innovative research led by Steve Millman,...
48% -
ights/Press-Releases/2015/10/comScore-Wins-the-Print-and-Digital-Research-Forums-Chairman-s-Prize
Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP
vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.
11% -
ights/Presentations-and-Whitepapers/2015/Introduction-to-vCE-in-DoubleClick-An-Effortless-Actionable-and-Trusted-GRP
MDA and comScore Release Rankings of Top Web Entities in Malaysia for August 2015
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
71% -
ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-August-2015
comScore Releases September 2015 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in September 2015. Google...
54% -
ights/Rankings/comScore-Releases-September-2015-US-Desktop-Online-Video-Rankings
comScore Ranks the Top 50 US Digital Media Properties for September 2015
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2015 based on data from the comScore Media Metrix® and Media...
72% -
ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-September-2015
Non-Human Traffic: Why It Matters and Why You Should Care
In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and in-target measurement.
26% -
ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-Programmatic-2015-halvdagseminarium
Trust and transparency in programmatic
In this presentation, Fabrizio Angelini reviews the current challenges and opportunities with programmatic advertising and the new paradigm shaping the landscape for media buyers and sellers.
32% -
ights/Presentations-and-Whitepapers/2015/Trust-and-transparency-in-programmatic
2015 Europe Digital Future in Focus
The 2015 Digital Future in Focus Reports share key figures and trends in digital behavior across the global markets measured by comScore.
31% -
ights/Blog/2015-Europe-Digital-Future-in-Focus
Mobile is now more engaging than desktop in Canada
As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms,...
4% -
ights/Infographics/Mobile-is-now-more-engaging-than-desktop-in-Canada
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