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Comscore Reports Fourth Quarter and Full Year 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2024.
11% - ights/Press-Releases/2025/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2024-Results

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
11% - ights/Videos/Presentation/How-do-you-evaluate-quality-delivery

Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
11% - ights/Videos/Presentation/What-are-the-metrics-that-matter

Effectively Measuring Branded Content Marketing on Social

Now more than ever, marketers need to meet their customers where they are. Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details.
11% - ights/Presentations-and-Whitepapers/2021/Effectively-Measuring-Branded-Content-Marketing-on-Social

comScore Welcomes Procter and Gamble as Newest vCE Partner

comScore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability.
11% - ights/Blog/2013/comScore-Welcomes-Procter-and-Gamble-as-Newest-vCE-Partner

The Internet Goes Green

Tuesday, April 22 was Earth Day. The celebration that started in 1970 has evolved significantly from its early grassroots beginnings into a day when cities, schools and increasingly more corporations promote environmental consciousness, as well as their...
11% - ights/Blog/The-Internet-Goes-Green

New Comscore Data Finds Electric Vehicle Makers See Biggest Year-Over-Year Growth in Website Visitation

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows visitation to electric vehicle segment websites surged 92 percent in the 2019 calendar year compared to 2018. The rising...
11% - ights/Press-Releases/2020/3/New-Comscore-Data-Finds-Electric-Vehicle-Makers-See-Biggest-Year-Over-Year-Growth-in-Website-Visitation

Comscore offers new audience targeting to solve for programmatic TV challenges

Comscore Offers New Metrics, ‘Personas’ For Targeting
11% - ights/Videos/Interview/Comscore-offers-new-audience-targeting-to-solve-for-programmatic-TV-challenges

Comscore Sees Signs of Stabilizing Automotive Consumer Demand

As the COVID-19 pandemic continues to affect consumer demand, there are indications that the worst might be over for the automotive industry. New insights from Comscore shows that the significant drop in consumer demand for new vehicles seen across March...
11% - ights/Press-Releases/2020/4/Comscore-Sees-Signs-of-Stabilizing-Automotive-Consumer-Demand

Has Auto Shopping Gone Mobile

The world is more mobile-oriented than ever before, and unsurprisingly, the use of a mobile device has become an important part of the car-buying process. Shoppers are increasingly using mobile devices to conduct a greater share of vehicle research, wherever...
11% - ights/Blog/Has-Auto-Shopping-Gone-Mobile