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What Are Millennials Doing Online?
As technology and digital media continue to evolve alongside millennials, this discussion was organised to uncover the latest insights into the online behaviour and habits of this audience group, as well as some key areas important to them, such as instant...
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ights/Presentations-and-Whitepapers/2017/What-Are-Millennials-Doing-Online
Trends Shaping Local Search in 2014
In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases.
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ights/Presentations-and-Whitepapers/2014/Trends-Shaping-Local-Search-in-2014
Mobile Path to Purchase
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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ights/Presentations-and-Whitepapers/2014/Mobile-Path-to-Purchase
The Rise of Brands on Instagram
comScore and Shareablee join forces to present The Rise of Brands on Instagram, featuring how brands are using content to monetize on this burgeoning social platform.
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ights/Presentations-and-Whitepapers/2014/The-Rise-of-Brands-on-Instagram
U.S. Wedding Planning Online
Each month comScore creates a Data Insight presentation on a different topic in digital. In this March 2016 edition, the topic is "Wedding Planning".
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ights/Presentations-and-Whitepapers/2016/US-Wedding-Planning-Online
2013 Venezuela Digital Future in Focus
comScore presents the 2013 Venezuela Digital Future in Focus, its report on prevailing trends in changing digital behavior, including a special review of social media, online shopping, banking and government.
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ights/Presentations-and-Whitepapers/2013/2013-Venezuela-Digital-Future-in-Focus
The Value of a Digital Ad
In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media...
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ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad-IAB-Event
Taking Your TV Campaign the Extra OTT Mile
Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.
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ights/Presentations-and-Whitepapers/2018/Taking-Your-TV-Campaign-the-Extra-OTT-Mile
Ad Targeting in the Age of Privacy
In our “Ad Targeting in the Age of Privacy” webinar, comScore experts share insights on how marketers and publishers are navigating today’s complex and evolving digital landscape.
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ights/Presentations-and-Whitepapers/2018/Ad-Targeting-in-the-Age-of-Privacy
State of OTT
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
9% -
ights/Presentations-and-Whitepapers/2020/State-of-OTT
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