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The Madness Slows Down and Spring Baseball is Back in San Diego CA
San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.
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ights/Blog/The-Madness-Slows-Down-and-Spring-Baseball-is-Back-in-San-Diego-CA
Washington DC Welcomes Back PreSeason Football
As D.C. residents welcome the NFL back for the 2023 season, it was NFL Preseason Football on WRC (NBC) that earned the top spot amongst broadcast series, and an impressive average live household rating of 10.7.
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ights/Blog/Washington-DC-Welcomes-Back-PreSeason-Football
Infographic Understanding mobile first consumer behaviours
A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.
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ights/Infographics/Infographic-Understanding-mobile-first-consumer-behaviours
The Economic, Anti-American Mood at Davos
Last year, comScore was honored by being named a Technology Pioneer by the World Economic Forum (“WEF”) and I was invited to attend the annual WEF meeting in Davos, Switzerland. I just returned from my second trip to Davos and wanted to share some observations...
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ights/Blog/The-Economic-Anti-American-Mood-at-Davos
comScore at the Games
comScore is providing free data snacks around the Games, to keep the industry up-to-date. Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting...
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ights/Infographics/comScore-at-the-Games
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.
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ights/Blog/E-marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry
Gas Prices Drive “Hybrid” Searches
In my last post, I wrote about how high gas prices affected traffic to GasBuddy.com and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of searches phrases containing “Hybrid,” such as “Hybrid...
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ights/Blog/Gas-Prices-Drive-Hybrid-Searches
2012 Canada Digital Future in Focus
comScore presents the 2012 Canada Digital Future in Focus, its annual report on the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search that are defining the current Canadian marketplace...
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ights/Presentations-and-Whitepapers/2012/2012-Canada-Digital-Future-in-Focus
What's Driving DTC Ad Effectiveness in 2012?
A comprehensive analysis of more than 200 DTC campaigns tested by comScore, showing a monumental shift in the drivers of effective DTC advertising over the last three years.
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ights/Presentations-and-Whitepapers/2012/What-s-Driving-DTC-Ad-Effectiveness-in-2012
The Power of Like Europe: How Social Marketing Works for Retail Brands
The Power of Like Europe is based on a collaboration between comScore and Facebook and is a follow-up to the original Power of Like study conducted in the US in May 2011 and Power of Like 2, published in June 2012. The findings are largely based on data...
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ights/Presentations-and-Whitepapers/2012/The-Power-of-Like-Europe-How-Social-Marketing-Works-for-Retail-Brands
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