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State of the Canadian Online Retail Market

While digital commerce continues to remain steady in Canada, the sector is clearly boosted with mobile usage driving an increasingly meaningful contribution to the sector. The mobile consumer audience in Canada is not only growing by 11% compared to June...
68% - ights/Presentations-and-Whitepapers/2016/State-of-the-Canadian-Online-Retail-Market

comScore Appoints Jonah Ken Tan as Vice President, Southeast Asia

Singapore, 10 October 2016 – comScore, Inc. (NASDAQ: SCOR) today announced that Jonah Ken Tan has been appointed as Vice President, Southeast Asia, effective immediately. Based in Singapore and reporting to Joe Nguyen, comScore Senior Vice President,...
60% - ights/Press-Releases/2016/10/comScore-Appoints-Jonah-Ken-Tan-as-Vice-President-Southeast-Asia

comScore Appoints Dan Hess as Head of Digital Audience and Advertising Products

comScore, Inc., today announced that Dan Hess has joined comScore as Head of Digital Audience and Advertising Products. Hess was one of comScore’s earliest employees through the company’s first six years, leading corporate marketing and building multiple...
60% - ights/Press-Releases/2016/10/comScore-Appoints-Dan-Hess-as-Head-of-Digital-Audience-and-Advertising-Products

PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

PushSpring Platform Clients Can Now Leverage A Powerful Combination of comScore Mobile Demographics and PushSpring App Analytics to Build Targeted Audience Segments
31% - ights/Press-Releases/2016/10/PushSpring-and-comScore-Partner-to-Deliver-Enhanced-Mobile-Audience-Segments-for-Programmatic-Buying

comScore Partners with DEG

comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage...
53% - ights/Press-Releases/2016/9/comScore-Partners-with-DEG

comScore Announces Launch of MMX Multi-Platform in the Netherlands

comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in the Netherlands to measure unduplicated audiences across desktop, smartphones and tablets in order to account for today’s total digital population. The new service builds...
31% - ights/Press-Releases/2016/9/comScore-Announces-Launch-of-MMX-Multi-Platform-in-the-Netherlands

comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

comScore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom
66% - ights/Press-Releases/2016/9/comScore-Introduces-Mobile-Audience-Campaign-Reporting-in-Canada-and-the-United-Kingdom

Have We Reached Peak App

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, that the introduction of new apps is no longer exciting,...
62% - ights/Blog/Have-We-Reached-Peak-App

Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials

comScore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability...
53% - ights/Press-Releases/2016/9/Global-Facebook-Viewability-Reporting-Going-Live-in-comScore-validated-Campaign-Essentials

comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale

comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve...
54% - ights/Press-Releases/2016/9/comScore-Introduces-Solution-to-Drive-Data-Activation-for-Digital-Advertising-at-Scale