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Changing How the World Sees Digital Advertising: vCE™ Charter Study Webinar

The European comScore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications.
36% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising-vCE-Charter-Study

2013 Digital Wallets & Payments Sneak Peek

52% of consumers say they’d prefer to make purchases using a digital wallet both online and in a physical store. Does this mean that 2013 could be the year of the digital wallet? If your new year's resolution includes understanding how consumers view...
36% - ights/Presentations-and-Whitepapers/2012/2013-Digital-Wallets-and-Payments-Sneak-Peek

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic...
36% - ights/Presentations-and-Whitepapers/2015/Unlocking-Programmatics-Potential-Introducing-comScore-Industry-Trust

UKOM Insights – Airbnb

It is no secret that Airbnb’s popularity has continued to soar, with April 2017 UKOM approved comScore data showcasing that nearly 3 million adults in the UK were looking for or posting rentals on the site, but just how does Airbnb’s consumer usage compare...
36% - ights/Presentations-and-Whitepapers/2017/UKOM-Insights-Airbnb

Integrando Social Media al Proceso de Research

As part of the AMAI Congress 2014 in Mexico, there was a workshop about Social Media Research: Listening and Analyzing Engagement in Social Media where it was presented the landscape of social media and specific cases on how to leverage social media.
36% - ights/Presentations-and-Whitepapers/2014/Integrating-Social-Media-to-Research-Process

The Ozone Project Extends Reach

The Ozone project, a joint ad network with News UK, The Telegraph, and The Guardian News and Media, offers brands and advertisers the opportunity to buy audiences at scale in a premium, brand safe environment.
36% - ights/Presentations-and-Whitepapers/2018/The-Ozone-Project-Extends-Reach

The New Model for a New World: How comScore’s New Model advances media measurement in a dynamic, cross-platform world

We are at a cross-platform crossroads, and a new measurement model is needed to drive the industry forward. This presentation, unveils comScore’s approach to the future of cross-platform measurement.
36% - ights/Presentations-and-Whitepapers/2017/The-New-Model-for-a-New-World

Online Video Measurement: Canada

During this presentation, Dan Piech shares new innovations in video measurement, as well as some simple insights that will help publishers supercharge their online video business in 2010 and beyond!
36% - ights/Presentations-and-Whitepapers/2010/Online-Video-Measurement-Canada

Wired: Connecting to the Mobile Marketing Revolution

Evan Neufeld, Vice President of Mobile Advertising, reviews the still shifting ground of the mobile marketplace with insights grounded in a deep understanding of consumer trends, marketplace developments, and best practices.
36% - ights/Presentations-and-Whitepapers/2009/Wired-Connecting-to-the-Mobile-Marketing-Revolution