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comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile...
35% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Topic-of-Social-Media-Effectiveness-Measurement

Comscore to Present State of Retail Webinar

Webinar examines the impact of shifting consumer behavior on the retail industry and what retailers can expect this holiday shopping season
35% - ights/Press-Releases/2020/10/Comscore-to-Present-State-of-Retail-Webinar

The Privacy Forward Conversation How Consumer Demands are Shaping Online Privacy

One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
35% - ights/Blog/The-Privacy-Forward-Conversation-How-Consumer-Demands-are-Shaping-Online-Privacy

Buying efficiently and effectively with InQuest Marketing


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Moms' Online Mobile Behavior

Each month comScore creates a Data Insight presentation on a different topic in digital. In this March 2015 edition, the topic is "Moms' Online Mobile Behavior".
35% - ights/Presentations-and-Whitepapers/2015/Moms-Online-Mobile-Behavior

comScore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next, says Joan FitzGerald, SVP for Television & Cross Media Solutions at comScore.
35% - ights/Videos/Interview/comScore-to-Release-Cross-Screen-Video-Measurement-Linear-TV-Measurement-Next

Political TV Ad Exposure Targeting

New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
35% - ights/Presentations-and-Whitepapers/2023/Political-TV-Ad-Exposure-Targeting

Hispanic Sports Networks are a Hit with Casual Restaurant Diners

Comscore's TV measurement also shows large unduplicated audiences among top hispanic sports networks, making these networks a great way for advertisers to reach untapped audiences.
35% - ights/Infographics/Hispanic-Sports-Networks-are-a-Hit-with-Casual-Restaurant-Diners

Online Radio Usage Increases

comScore/Arbitron-Rated Online Radio Networks Approach Five Million Listeners Per Week In December 2004
35% - ights/Press-Releases/2005/02/Online-Radio-Usage-Increases

Top Worldwide Web Properties


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