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State of Retail

2019 has been a landmark year for the retail and ecommerce industries. Online spending continues to grow, retailers are experimenting with new voice technology, and an abbreviated holiday shopping season looms on the horizon.
38% - ights/Presentations-and-Whitepapers/2019/State-of-Retail

Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior

In this whitepaper, we examine how OTT audiences consumed ad-supported versus non-ad-supported services over a period of two years. OTT streaming services, as well as advertisers and their agencies, use Comscore’s trusted measurement to understand the...
38% - ights/Presentations-and-Whitepapers/2021/Ad-Supported-vs-Non-Ad-Supported-OTT-App-Viewership-Behavior

How Pursuit Channel Drove Automotive Win with Comscore TV

This webinar features Gordon Jones and Lisa Casparian presenting an automotive case study with Pursuit Channel.
38% - ights/Videos/Interview/How-Pursuit-Channel-Drove-Automotive-Win-with-Comscore-TV

comScore Releases July 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 192.1 million Americans watched online content videos via desktop computer in July 2015. Google Sites...
38% - ights/Rankings/comScore-Releases-July-2015-U.S.-Desktop-Online-Video-Rankings

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...
38% - ights/Blog/The-Internet-is-a-Gamechanger-in-the-2008-Presidential-Race

Surging Display Ad Market Brings More Super Bowl Ads Online

This year's Super Bowl match-up between the Green Bay Packers and Pittsburgh Steelers featured some great TV ads, with advertisers shelling out nearly $3 million for a 30-second spot. But how many of these advertisers ran side-by-side display ad campaigns...
38% - ights/Presentations-and-Whitepapers/2011/Surging-Display-Ad-Market-Brings-More-Super-Bowl-Ads-Online

Connecting with Furniture Shoppers Online

Jennifer Vlahavas’s presentation discusses trends over the past year as they specifically relate to home furnishings sales online and key players within the space. She shows how home furnishings retailers are using social media and the real impact it...
38% - ights/Presentations-and-Whitepapers/2010/Connecting-with-Furniture-Shoppers-Online

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness.
38% - ights/Presentations-and-Whitepapers/2012/The-Synergy-of-User-Generated-and-Professional-Video-Content

comScore-Releases-2013-France-Digital-Future-in-Focus-Report


38% - ights/Press-Releases/2013/3/comScore-Releases-2013-France-Digital-Future-in-Focus-Report

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future.
38% - ights/Presentations-and-Whitepapers/2014/Consumer-Purchase-Patterns-in-Online-Travel-Decisions-In-A-Multi-Platform-World