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comScore Releases December 2011 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 65.9 percent of search queries...
38% - ights/Press-Releases/2012/1/comScore-Releases-December-2011-US-Search-Engine-Rankings

Road to a Complete Measurement of the Peruvian Market

During the comScore Day 2016 event in Peru, different industry leaders gathered to discuss how to move towards complete digital measurement. The industry must adapt to the digital advertising market to better measure audiences. Segmenting and measuring...
38% - ights/Presentations-and-Whitepapers/2016/Road-to-a-Complete-Measurement-of-the-Peruvian-Market

Ad Metrix: Adding Value to Your Business in 2010

During this one hour webinar, Ciaran O'Sullivan provides you with an overview of how Ad Metrix works, along with an introduction to some of the key enhancements we have introduced to this service in recent months.
38% - ights/Presentations-and-Whitepapers/2009/Ad-Metrix-Adding-Value-to-Your-Business-in-2010

2012 Canada Digital Future in Focus

comScore presents the 2012 Canada Digital Future in Focus, its annual report on the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search that are defining the current Canadian marketplace...
38% - ights/Presentations-and-Whitepapers/2012/2012-Canada-Digital-Future-in-Focus

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their...
38% - ights/Presentations-and-Whitepapers/2012/Power-of-Like-CPG

Search Strategies for Smartphones vs Tablets

Eli Goodman, comScore Media Evangelist and Jeff Licciardi, Performics Group Account Director present insights into today’s mobile consumer across platforms as well as how to effectively and efficiently reach your target audience in a meaningful way.
38% - ights/Presentations-and-Whitepapers/2012/Search-Strategies-for-Smartphones-vs-Tablets

Natural Born Clickers in Russia

The research analysed the behaviour of heavy, medium, light and non-clickers to demonstrate how these segments of clickers contribute to total click-through activity.
38% - ights/Presentations-and-Whitepapers/2011/Natural-Born-Clickers-in-Russia

The State of the US Mobile Advertising Industry

Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement.
38% - ights/Presentations-and-Whitepapers/2011/The-State-of-the-US-Mobile-Advertising-Industry

Changing How the World Sees Digital Advertising

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered....
38% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising3