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Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success.
36% - ights/Presentations-and-Whitepapers/2016/Fail-Early-and-Fail-Often-What-Data-Reveals-about-Social-Success-in-2016

Holiday Tracker Overview and Demo

In this presentation, Kevin Moll, Senior Retail Insights Analyst, provides viewers an overview of the comScore Holiday Tracker®, the data it provides to users, and an in-depth product demonstration.
36% - ights/Presentations-and-Whitepapers/2017/Holiday-Tracker-Overview-and-Demo

Online Video Consumption in APAC and “Total Video”

The TV viewing landscape has changed dramatically over the years. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment. The plethora of options for TV viewing today and the constant accessibility...
36% - ights/Presentations-and-Whitepapers/2014/Online-Video-Consumption-in-APAC-and-Total-Video

Captivating the Consumer in an Omni-Channel World: The State of Online Retail

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success.
36% - ights/Presentations-and-Whitepapers/2014/Captivating-the-Consumer-in-an-Omni-Channel-World-The-State-of-Online-Retail

2015 Colombia Digital Future in Focus

In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Colombia and how comScore is helping to drive the industry.
36% - ights/Presentations-and-Whitepapers/2015/2015-Colombia-Digital-Future-in-Focus

The Future of Mobile Measurement

Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which they occur and reach remote audiences. In this session, Millward Brown Managing Director, Indonesia, Mark Chamberlain and comScore...
36% - ights/Presentations-and-Whitepapers/2015/The-Future-of-Mobile-Measurement

dmexco Seminar: “Non-human traffic: Why it matters and why you should care”

Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement, How NHT contaminates KPIs and misleads decision-making, The ways even premium publishers can fall prey to sophisticated NHT, Best Practices...
36% - ights/Presentations-and-Whitepapers/2015/dmexco-Seminar-Non-human-traffic-Why-it-matters-and-why-you-should-care

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
36% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV

The Power of Cross Measurement

In our recent webinar, "The Power of Cross Measurement," held on March 16th, Comscore’s Adam Holt, Toby Crisp, and Jason Clough took us through the key metrics that are essential to your success in today's digital and social media landscape. They shared...
36% - ights/Presentations-and-Whitepapers/2023/The-Power-of-Cross-Measurement

2024 State of Gen Z and the Future of Advertising

In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital,...
36% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gen-Z-and-the-Future-of-Advertising