Search for "mobile Metrix" returned 3001 matches

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
18% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Pagar menos por la gasolina Como lo hacemos

Desde que estalló la guerra en Ucrania y otros conflictos internacionales, el precio de la gasolina y el diésel, así como el de otros bienes y servicios, no ha dejado de crecer en los últimos meses. Pero, ¿hemos aceptado esta subida o nos resistimos y...
44% - ights/Blog/Pagar-menos-por-la-gasolina-Como-lo-hacemos

Comscore adiciona medicao de CTV à multiplataforma Video Metrix em tres mercados chave na America Latina

Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas, anunció hoy la incorporación de la medición de TV conectada (CTV) a su producto Video Metrix® Multi-platform, incluida la...
52% - ights/Press-Releases/2022/7/Comscore-agrega-medicion-de-CTV-a-Video-Metrix-Multi-Platform-en-tres-mercados-clave-de-America-Latina

I consumi post-pandemia nel panorama digitale italiano

Nell'era post-Covid, la velocità con cui avvengono i cambiamenti è la nuova normalità: durante il webinar abbiamo esaminato i nuovi comportamenti all'interno del panorama digitale italiano.
25% - ights/Presentations-and-Whitepapers/2022/I-consumi-post-pandemia-nel-panorama-digitale-italiano

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
21% - ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data

Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
20% - ights/Blog/Capturing-Instagram-Reels-data

Las elecciones de Andalucía disparan el consumo de informacion en los medios locales

El domingo 19 de junio de 2022 se celebraron las elecciones al Parlamento de Andalucía y al igual que lo hicimos tras las elecciones a la Junta de Castilla y León en febrero de este año, analizamos el impacto de este evento en la audiencia de los medios...
19% - ights/Blog/Las-elecciones-de-Andalucia-disparan-el-consumo-de-informacion-en-los-medios-locales

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and engage consumers in this dynamic...
19% - ights/Blog/How-Comscore-and-YouTube-Unlock-the-Power-of-CTV

See Comscore Total Digital in Action

Comscore Total Digital brings you complete digital intelligence across web, mobile and social with one intuitive, always-on interface. Revolutionize the way you work with accessible insights delivered through seamless reporting.
29% - ights/Videos/Products/See-Comscore-Total-Digital-in-Action