Search for "mobile Metrix" returned 3001 matches

Automotive Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this May 2017 edition, the topic is the automotive category.
30% - ights/Presentations-and-Whitepapers/2017/Automotive-Insights

comScore in Journal of Advertising Research on How Social Sharing Is Disrupting Digital Advertising Models and Metrics

In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” comScore Co-Founder and CEO Gian Fulgoni is joined by comScore SVP of Marketing and Insights Andrew Lipsman in describing why the fundamental metrics...
22% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Social-Sharing-Is-Disrupting-Digital-Advertising-Models-and-Metrics

Centro DSP Adds Audience Targeting and Brand Protection Capabilities

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com)....
17% - ights/Press-Releases/2017/6/Centro-DSP-Adds-Audience-Targeting-and-Brand-Protection-Capabilities

The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
36% - ights/Blog/The-Importance-of-Mobile-and-Multi-Platform-Measurement-in-India

comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application...
67% - ights/Press-Releases/2017/6/comScore-and-CTR-Announce-Expanded-Multi-Platform-and-Mobile-Measurement-in-China

Canadian Multi-Platform Landscape

This annual landmark report explores how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. For marketers, this report...
30% - ights/Presentations-and-Whitepapers/2017/Canadian-Multi-Platform-Landscape

Tech-Savvy Shoppers are Transforming Retail

Our CEO Gian Fulgoni recently presented alongside UPS' Louis DeJianne at IRCE 2017 to discuss how tech-savvy shoppers are transforming the retail industry.
27% - ights/Presentations-and-Whitepapers/2017/Tech-Savvy-Shoppers-are-Transforming-Retail

UPS Study US Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower prices, according to the sixth annual UPS Pulse of the Online...
23% - ights/Press-Releases/2017/6/UPS-Study-US-Online-Shoppers-Turning-to-International-Retailers

Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

In the markets measured by comScore globally, two observations stand out when reviewing the impact of mobile platforms since their inception. The first is, perhaps to be expected, that the emergence and subsequent growth in consumption via smartphones...
58% - ights/Blog/Mobile-Marketing-and-Surgical-Metrics-How-Indonesia-Hopes-to-Succeed

Evento rio.Futuro: Realidade digital hoje no Brasil e América Latina

Luciana Burger apresentou insights e as principais tendências no digital, além de analisar como o Brasil está posicionado diante desse cenário em comparação com outros países da América Latina.
32% - ights/Presentations-and-Whitepapers/2017/Evento-rio.Futuro-Realidade-digital-hoje-no-Brasil-e-America-Latina