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Relative Errors in Television Audience Measurement The Future is Now
Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
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ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now
Comscore General Manager of Activation to Discuss Future of Brand Safety at Virtual Brand Safety Summit
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that Rachel Gantz, General Manager, Activation Services, Comscore will be speaking at The 614 Group’s Virtual Brand Safety...
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ights/Press-Releases/2020/10/Comscore-General-Manager-of-Activation-to-Discuss-Future-of-Brand-Safety-at-Virtual-Brand-Safety-Summit
How the Womens World Cup Scores Big
Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
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ights/Blog/How-the-Womens-World-Cup-Scores-Big
The 5 fastest growing m-commerce apps in India
In Aug 2022, more than 377 million individuals in India used a mobile app with e-commerce capabilities. Not all retail categories grew at the same pace: mobile ticketing audiences, for example, grew by 104 percent. Zooming in, we see that a handful of...
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ights/Infographics/The-5-fastest-growing-m-commerce-apps-in-India
The 5 fastest growing m-commerce apps in the UK
In August 2022, more than 45 million individuals in the United Kingdom used a mobile app with e-commerce capabilities – a seven percent increase compared with August 2021. Not all retail categories grew at the same pace. Zooming in, we see that a handful...
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ights/Infographics/The-5-fastest-growing-m-commerce-apps-in-the-UK
Thanksgiving and Black Friday Post Strong E-Commerce Growth Combining for More Than 39 Billion in Desktop Spending
comScore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive...
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ights/Press-Releases/2017/11/Thanksgiving-and-Black-Friday-Post-Strong-E-Commerce-Growth-Combining-for-More-Than-39-Billion-in-Desktop-Spending
comScore Media Metrix Ranks Top 50 US Desktop Web Properties for July 2014
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for July 2014 based on data from the comScore Media Metrix® service. Google Sites ranked...
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ights/Rankings/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-July-2014
Media Consumption during the Coronavirus Pandemic
Coronavirus Insights, A top-level look at how the COVID-19 pandemic is affecting audience and consumer behavior across platforms.
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ights/Blog/Media-Consumption-during-the-Coronavirus-Pandemic
comScore Media Metrix Ranks Top 50 US Desktop Web Properties for June 2014
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore Media Metrix® service. Google Sites ranked...
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ights/Rankings/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-June-2014
In-View and In-Target Campaign Benchmarks Reveal Variability in Delivery across Europe
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
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ights/Blog/In-View-and-In-Target-Campaign-Benchmarks-Reveal-Variability-in-Delivery-across-Europe
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