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comScore signs Local TV Ratings Contract with Dispatch Printing Company

comScore (NASDAQ: SCOR) today announced it has signed a local TV measurement agreement with the Dispatch Printing Company television stations, WTHR-TV (NBC) in Indianapolis, Indiana and WBNS-TV (CBS) in Columbus, Ohio.
9% - ights/Press-Releases/2016/7/comScore-signs-Local-TV-Ratings-Contract-with-Dispatch-Printing-Company

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian,...
9% - ights/Presentations-and-Whitepapers/2016/Local-TV-Furniture-Advertising-Use-Advance-Targeting-To-Increase-Store-Traffic

Reach vs Ratings Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views...
9% - ights/Blog/Reach-vs-Ratings-Bridging-the-Divide-Between-TV-and-Digital-Metrics

Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
9% - ights/Blog/Part-2-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

comScores Latest Report Top Ten Burning Issues in Digital Available for Download

comScore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers...
9% - ights/Press-Releases/2017/8/comScores-Latest-Report-Top-Ten-Burning-Issues-in-Digital-Available-for-Download

Top 10 Burning Issues in Digital Whats the Common Thread

Today we released our latest report, Top 10 Burning Issues in Digital, to provide comScore’s perspective on the most pressing issues, topics and trends driving debate in the digital media industry. The report was inspired by a 2013 blog post by our CEO...
9% - ights/Blog/Top-10-Burning-Issues-in-Digital-Whats-the-Common-Thread

Video Gaming Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this June 2017 edition, the topic is video gaming.
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Is LATAM Leading the Way for the Ride Sharing Economy

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions
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comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement

comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). This certification expands on the solution’s existing ABC-accredited...
9% - ights/Press-Releases/2017/7/comScore-Becomes-the-First-Company-to-Receive-ABC-Certification-for-Video-Viewability-Measurement

comScore Signs Agreement with Media Management Inc

comScore today announced an agreement with Media Management, Inc. (MMi), which provides media audit support to the industry, to add comScore’s local television measurement to MMi’s Circle Audit® auditing system.
9% - ights/Press-Releases/2017/8/comScore-Signs-Agreement-with-Media-Management-Inc