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IPG Mediabrands seleciona comScore como parceria estrategica para avaliacao de Campanhas Digitais
By identifying comScore vCE® as a Preferred Solution for its clients, IPG Mediabrands expects to bring optimization and solutions to improve their Digital Display and Video Campaigns.
22% -
ights/Press-Releases/2015/2/comScore-is-Selected-by-IPG-Mediabrands-Latin-America-as-a-Preferred-Strategic-Partner-for-Digital-Campaign-Ratings
Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the US
Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from comScore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these...
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ights/Infographics/Tablets-Now-Account-for-28-Percent-of-Non-Computer-Digital-Traffic-in-the-US
3 digital categories to watch at the start of 2017
In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans for consumers. 61% of the German online audience visited travel sites, 44% health sites and 30% career services and development,...
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ights/Infographics/3-digital-categories-to-watch-at-the-start-of-2017
Unlocking the Power of Location Data for Publishers
In this presentation, called “Unlocking the Power of Location Data for Publishers” – comScore’s Gretchen Werley and PlaceIQ’s Eddie Smith share key learnings and powerful applications of location data for publishers.
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ights/Presentations-and-Whitepapers/2018/Unlocking-the-Power-of-Location-Data-for-Publishers
State of the US Online Retail Economy in Q3 2016
In this presentation, comScore VP of Marketing & Insights Andrew Lipsman examines the recent trends in online retail through Q3 with an eye toward what it means for the 2016 holiday season.
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ights/Presentations-and-Whitepapers/2016/State-of-the-US-Online-Retail-Economy-in-Q3-2016
Local Market Preview San Diego CA
San Diego State University's national semifinal victory in the Final Four made for an electrifying weekend for both the students and residents of San Diego. Get a sneak peek at the weekend viewership for SDSU’s Final Four game below.
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ights/Blog/Local-Market-Preview-San-Diego-CA
US Online Retail Sales for the Full 2010 Holiday Season
The 2010 online holiday shopping season reached $32.6 billion in the U.S., marking a 12% increase versus last year and an all-time record for the season. For the first time since comScore began tracking e-commerce activity in 2001, Cyber Monday (Monday,...
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ights/Infographics/US-Online-Retail-Sales-for-the-Full-2010-Holiday-Season
Age Demographics for Video Viewing Audience in Canada
Persons ages 25-34 comprised 18 percent of the video viewing audience in Q4 2010, but accounted for 22 percent of all videos viewed. The 55+ age segment showed a lower level of engagement, representing 18 percent of the audience, but accounting for 11...
22% -
ights/Infographics/location_13005
5 Years Later A Look Back at the Rise of the iPhone
Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry.
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ights/Infographics/5-Years-Later-A-Look-Back-at-the-Rise-of-the-iPhone
Smartphones and Tablets Drive a Growing Share in Argentina
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices...
22% -
ights/Press-Releases/2012/7/Smartphones-and-Tablets-Drive-a-Growing-Share-in-Argentina
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