- November 22, 2016

State of the US Online Retail Economy in Q3 2016

Andrew Lipsman
Senior Vice President, Marketing & Insights

Digital commerce continues to grow strongly, while the recent acceleration in mobile commerce is driving an increasingly meaningful contribution to sector growth.

In this presentation, Comscore VP of Marketing & Insights Andrew Lipsman examines the recent trends in online retail through Q3 with an eye toward what it means for the 2016 holiday season.

Key insights from the webinar include:

  • Q2 and Q3 both had especially strong year-over-year growth rates, despite an uptick in negative sentiment.
  • Full employment, wage growth and low gas prices all provide a base for a strong Q4.
  • Mobile retail visits grew strongly year-over-year; however, mobile apps are driving an increasing amount of retail activity, which tends to favor the large established brands like Amazon and Walmart.
  • M-commerce hit 20% of digital commerce spend for the first time ever in Q3.
  • Black Friday has become a huge day for mobile retail, and it could potentially surpass Cyber Monday this year for digital traffic.
  • Cyber Monday is predicted to surpass $1 billion in mobile sales for the first time and once again become the heaviest online spending day in history for the 7th straight year.

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