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The Value of a Digital Ad
Joris Goossens, VP Sales, Benelux, the Nordics & Russia, comScore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’.
23% -
ights/Presentations-and-Whitepapers/2016/The-Value-of-a-Digital-Ad-TNS-Marketing-to-the-Connected-Consumer
搞懂你的跨平台多数派
Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption...
23% -
ights/Presentations-and-Whitepapers/2017/Understanding-the-Multi-Platform-Majority-in-China
The Ozone Project
Three of the biggest UK media titles have announced a new joint ad network, labelled “The Ozone Project”. The UKOM Report suggests that the joint initiative by the Guardian News & Media, News UK and The Telegraph might offer a premium scale alternative...
23% -
ights/Presentations-and-Whitepapers/2018/The-Ozone-Project
YouTube’s Challenge to Spotify
23% -
ights/Presentations-and-Whitepapers/2018/YouTube-s-Challenge-to-Spotify
UK Digital Market Overview – Q2 2018
The latest Digital Market Overview uses UKOM approved comScore data to offer a top-line snapshot into the online behaviour of the UK audience.
23% -
ights/Presentations-and-Whitepapers/2018/UK-Digital-Market-Overview-Q2-2018
Budget time How the UK tightens its belt online
With the World Cup kicking off last week, online gambling sites have geared up for a busy month. UKOM approved comScore data shows that the online gambling category attracted 45% of all UK online adults in April 2018.
23% -
ights/Presentations-and-Whitepapers/2018/Budget-time-How-the-UK-tightens-its-belt-online
Give Your Creative a Chance!
23% -
ights/Presentations-and-Whitepapers/2016/Give-Your-Creative-a-Chance
Non-Human Traffic: Why It Matters and Why You Should Care
In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and in-target measurement.
23% -
ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-Programmatic-2015-halvdagseminarium
Measuring for the Future
In this presentation, CEO & Co-Founder Gian Fulgoni explains how to apply lessons learned in media measurement to advance the digital industry.
23% -
ights/Presentations-and-Whitepapers/2017/Measuring-for-the-Future
Comscore Taps Purchase Data To Help Measure Ad Impact
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
23% -
ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact
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