title - Comscore, Inc.

comScore Reports Record-Breaking $43.4 Billion in Q4 2010 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached a record $43.4 billion for the quarter, up 11 percent versus year...
11% - ights/Press-Releases/2011/2/comScore-Reports-Record-Breaking-43.4-Billion-in-Q4-2010-U.S.-Retail-E-Commerce-Spending

Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
14% - ights/Blog/Scoring-with-Super-Bowl-Advertising-Why-Google-s-Parisian-Love-Was-One-of-2010-s-Best-Ads

comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of...
11% - ights/Press-Releases/2011/2/comScore-Publishes-White-Paper-on-the-Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Australia

Al Jazeera Percent of Page Views by Region in 2010

Middle Eastern news network Al Jazeera credited 63.5 percent of its total page views in 2010 to the Middle East - Africa region. North America held the 2nd place majority with 16.7 percent of pages viewed in 2010.
11% - ights/Infographics/Al-Jazeera-Percent-of-Page-Views-by-Region-in-2010

The Value of Online Video in the UK

The value of the online video marketplace is booming, with the role of video in all stages of the consumer lifecycle becoming increasingly recognised. According to comScore’s Video Metrix, 34.7 million people watched online video content for an average...
5% - ights/Presentations-and-Whitepapers/2011/The-Value-of-Online-Video-in-the-UK

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising...
11% - ights/Press-Releases/2011/1/comScore-ARS-Research-for-Canadian-Market-Shows-Strong-Correlation-Between-Creative-Strategy-and-Performance

Is the Era of Webmail Over?

Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping...
5% - ights/Blog/Is-the-Era-of-Webmail-Over

Email Behavior Shifts in Asia Pacific

comScore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009. Within the region, markets showed...
11% - ights/Infographics/Email-Behavior-Shifts-in-Asia-Pacific

TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference

TOMORROW FOCUS AG and comScore, Inc. (NASDAQ: SCOR) presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which...
11% - ights/Press-Releases/2011/1/TOMORROW-FOCUS-and-comScore-Announce-Results-of-Brand-Advertising-Online-in-Germany-Study-at-DLD-Conference

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