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From Platforms to People: Multi-Platform Planning Insights

comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform...
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The 2008 Digital Year in Review

The comScore 2008 Digital Year in Review recaps key trends in U.S. digital marketing for the year. This report highlights the key trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online...
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The State of Online Media, Marketing and Advertising by the Numbers

Magid Abraham, comScore CEO and Co-Founder, delivers his Keynote at OMMA Global NY: "The State of Online Media, Marketing and Advertising by the Numbers". Get an objective look at where we are and where we are headed, sector by sector, in this must-see...
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Comscore Campaign Ratings Local

In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising effectively and optimize your campaigns for maximum...
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LinkedIn Financial Customers More Affluent than Facebook Users

A demographic analysis of financial customers who use social media reveals that a greater percentage of visitors to LinkedIn show higher incomes than visitors to Facebook. In Q3 2011, nearly 40 percent of LinkedIn users among financial customers earned...
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Online Newspaper Audiences Grow Ahead of French Elections

Over the past few years Le Figaro and Le Monde have fought for the crown of the largest online newspaper in France. In the last 15 months alone, the top spot changed hands 8 times. In February 2012, Le Figaro led the Newspaper category in France, having...
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Who Visits Personal Financial Management Sites?

As the use of personal financial management (PFM) sites such as Mint.com has grown, financial institutions have been trying to understand their customers’ use of these tools.
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How Often Do French Smartphone Owners Access Automotive Sites

Smartphone adoption in France continues to grow rapidly with a 29 percent increase in smartphone users over the year. There were 27.8 million French smartphone owners in the three month average ending April 2013 and accessing automotive services (such...
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Email is Top Usage Category for EU5 Smartphone Audience

The 131.5 million smartphone users across the EU5 countries (Spain, Italy, France, UK and Germany) had a big appetite for communication and news-related services in October 2012. When looking at the top ten activities on smartphones, almost 2 out of 3...
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Who uses Social Networks in the Netherlands?

10 million people accessed a social networking site in the Netherlands during May 2013. This category reached 85.3 percent of the total Dutch internet audience. Facebook was the clear leader with 8.7 million unique visitors; more than double that of LinkedIn...
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