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will-tumblr-bring-a-younger-audience-to-yahoo-sites
With the industry buzzing about Yahoo!s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationales has to do with demographics. Specifically, the...
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ights/Infographics/will-tumblr-bring-a-younger-audience-to-yahoo-sites
Tablets Drive About 20 Percent More Average Spending Than Smartphones
During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring...
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ights/Infographics/Tablets-Drive-About-20-Percent-More-Average-Spending-Than-Smartphones
Russians Spend over 6 hours a Month on Odnoklassniki
The social networking category in Russia was visited by nearly 56 million internet users in July 2013, thats 85% of the total online population in Russia. Taking the top spot was Vk.com with 49.2 million unique visitors that month, followed by Odnoklassniki...
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ights/Infographics/Russians-Spend-over-6-hours-a-Month-on-Odnoklassniki
Top 10 Fastest Growing Sites in Germany
The online population in Germany has grown from 57.5 million in January 2013 to nearly 58 million in July 2013. Over these last seven months, the online property that achieved the largest audience growth was WetterOnline with a jump of 120 percent from...
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ights/Infographics/Top-10-Fastest-Growing-Sites-in-Germany
The UK Newspaper Audience on Tablet is a Quarter of the Size of PC Audience
In July 2013, 12.8 million people in the UK went online via tablet. Looking at the newspaper category in particular, data from comScore MMX Multi-Platform shows that the UK newspaper audience on tablet is a quarter of the size of the PC audience.
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ights/Infographics/location_20411
Rising Importance of Mobile for Clothing Retailers
Mobile has become an increasingly important component of UK consumers’ shopping habits. An analysis on 10 leading clothing retailers in the UK reveals that consumers relied especially heavily on mobile devices to help with Christmas shopping in 2015.
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ights/Infographics/Rising-Importance-of-Mobile-for-Clothing-Retailers
Digital Consumer Behavior in Mexico
The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.
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ights/Infographics/Digital-Consumer-Behavior-in-Mexico
Where is Your Programmatic Spend Going
Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
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ights/Infographics/Where-is-Your-Programmatic-Spend-Going
75 of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile
More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can...
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ights/Infographics/75-of-Millennials-in-Brazil-Either-Access-the-Internet-on-Multiple-Platforms-or-Exclusively-on-Mobile
Mobile Millennials Retail Myths and Realities
Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores.
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ights/Infographics/Mobile-Millennials-Retail-Myths-and-Realities
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