Search for "talk club almety" returned 269 matches

Millennial habits

A new report from comScore confirms millennials are heavy digital and social users and Facebook is the mobile king. Gian Fulgoni, Executive Chairman & Co-Founder of comScore talks through the details on CNBC.
9% - ights/Videos/Interview/Millennial-habits

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Brand safety is a hot topic in digital advertising – and for good reason. Budgets, reputations, and relationships – both with media partners and customers – are on the line when an ad is delivered in a questionable environment. But brand safety isn’t...
9% - ights/Blog/Five-Key-Steps-to-Keep-Your-Brand-Safe-in-a-Complex-Media-Ecosystem

Delivering Impact Advancing this Years Upfronts

Chris Wilson, an industry veteran with more than two decades in TV audience measurement, gives his insights on this year’s Upfronts compared to years past.
9% - ights/Blog/Delivering-Impact-Advancing-this-Years-Upfronts

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
9% - ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV

Apresentamos a Nossa Nova Marca

Comscore was founded in 1999 and there’s no doubt a lot has changed since then. The advertising ecosystem is more fragmented and dynamic than ever before, and consumers are now leading the charge in this new world order.
9% - ights/Blog/Introducing-Our-New-Brand

Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
9% - ights/Blog/Bridging-the-Divide-Between-TV-and-Digital

Special Feature YouTubes Evolution in the OTT Streaming Landscape

Over recent years, over-the-top (OTT) streaming and streaming on connected TV devices (CTV) has exploded bringing changes to how advertisers think about their media investments.
9% - ights/Blog/Special-Feature-YouTubes-Evolution-in-the-OTT-Streaming-Landscape

Why Digital Ad Growth Depends on the Link Between Pixels and People

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience...
9% - ights/Blog/Why-Digital-Ad-Growth-Depends-on-the-Link-Between-Pixels-and-People

IAB Peru Interviews Jodi McDermott comScore Group VP

comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or...
9% - ights/Blog/IAB-Peru-Interviews-Jodi-McDermott-comScore-Group-VP

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability: Serge Matta will explain the causes of viewable impression variance and give a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Prepare to walk away with real tools for maximizing use of...
9% - ights/Presentations-and-Whitepapers/2015/Viewability