#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance o...
March Madness Across Screens: 2024 Recap
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Football Sees Another Week of Success in Albany-Schenectady, NY
Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN