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When it comes to sports, fandom starts close to home. Whether it’s high school football on a Friday night, college rivalries on Saturdays, or hometown heroes taking the field on Sundays,... Read more
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More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programm...
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The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in rec...
Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...
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