- March 3, 2021

Comscore Snapshots: entertainment in the Asia-Pacific region

Alex Gevers
Alex Gevers
Senior Insights Manager

In this week’s edition of Comscore Snapshots, we look at the consumption of web-based entertainment media in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

Included in the ‘Entertainment’ category are websites and mobile apps that provide services, news and information related to TV, Movies, Music and Music Players. Examples include Netflix, IMDB, YouTube, Spotify, or Wikia. 

Top line observations

Table 1: In most markets the proportion of consumers accessing Entertainment sites is close to 90 percent or above. (Exceptions such as Japan and China reflect mobile-first habits that are not fully captured in our data.) In many countries, the trend is stable or slightly up, most notably in Australia. On the other hand, the dips witnessed in China, Vietnam, and, to a lesser extent, Japan, reflect the prominence of mobile platforms in the consumption of entertainment. 

Table 2: In most Asian markets, the number of Entertainment sites and apps that reach 5% or more of the online population is significant. Large populations combined with near endless possibilities in terms of entertainment content, format, and business models support a growing ecosystem with little risk of industry consolidation in the near term. 

­­Table 3: As in other regions of the world, the entertainment landscape consists of a mix of pure digital entities with a global footprint (e.g. YouTube and Spotify) as well as traditional entities with strong national presence, such as Gempak in Malaysia and JioTV in India.


Table 1. Reach of entertainment-related websites and apps 

  % reach of total digital population Year-on-Year variation in % reach
 (Dec 2020 vs Dec 2019)
Australia 97.8 8.1
China 48.8 -12.0
Hong Kong 83.6 1.0
India 96.1 -0.4
Indonesia 91.5 3.4
Japan 52.7 -3.9
Malaysia 89.7 0.6
Singapore 89.3 4.4
Taiwan 94.0 0.3
Vietnam 26.4 -10.3

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region. 

Table 2. Market competitiveness and consumer adoption of entertainment-related sites and apps 

  Number of entertainment-related websites or mobile apps that reach more than 1% of the total digital population Number of entertainment-related websites or mobile apps that reach more than 5% of the total digital population
Australia 82 25
China 24 6
Hong Kong 71 18
India 55 18
Indonesia 60 18
Japan 45 9
Malaysia 74 18
Singapore 70 15
Taiwan 64 20
Vietnam 16 3

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region. 

Table 3. Top entertainment-related sites and apps 

Country Entity Description
Australia Spotify Music streaming
China QQ.COM Video Video sharing
Hong Kong NOW.COM Sites Online TV
India YouTube (Mobile App) Video sharing
Indonesia YouTube (Mobile App) Video sharing
Japan Yahoo Japan GyaO! Video on demand
Malaysia YouTube (Mobile App) Video sharing
Singapore Spotify Music streaming
Taiwan ETTODAY Entertainment Entertainment News
Vietnam BroadbandTV Video sharing

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region.

 

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

Request a demo