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Busting 5 Holiday Shopping Myths That Come Up Every Year

Comscore Innovates to Bring Multi-Platform Digital Video Measurement to the...

Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20%...

With Thanksgiving right around the corner, Americans are gearing up for their favorite seasonal pastimes: feasting with family and friends, watching football, and holiday shopping for their loved ones...

The Seasonality of Sports Explored Through Digital Audience Ratings

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Control and Transparency the Key to Furthering Programmatic in Asia Pacific

Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded, advertisers need control and transparenc...

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

Mobile Audience Campaign Measurement Arrives in Canada and the UK

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

Players vs Referees in the Digital Advertising World