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Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

Multi-Platform Media Planning in Practice

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The buying and selling of advertising is growing increasingly complex, with advertisers and agencies trying to reconcile multiple systems and a variety of data sources in order to successfully create...

It's Make it or Break it Time for the Fall TV Season

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

At the inaugural Comscore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performanc...

The Future of TV: Audience Lift and Audience Shift

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Is the Future of TV Programmatic?

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization