More Insights

The 2018 Summer Box Office Sizzle: How the Summer Season Proved the Movie T...

What’s Old is New Again: The Renaissance of Contextual Targeting

It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season

Over the past few years, the online Thanksgiving retail holidays (Black Friday through Cyber Tuesday) have accounted for an increasing share of desktop e-Commerce holiday spending. Marketable periods...

When Linear TV and Digital Collide: The Rise of the Virtual MVPD

Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...

Leveraging Digital Platforms to Drive Live Sports Tune-In

More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programm...

Google Names Comscore to Measurement Partner Program

California Consumer Data Privacy Act, AB-375

Delivering Impact: Advancing this Year’s Upfronts

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Reaching the Elusive OTT Consumer

A Strong Start Expected for the 2018 Summer Box Office

National Geographic Ranked Top Social Brand in 2017 by Shareablee

Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 mil...

Comscore Workshop/Research Phishing Scam

Why Smart Speakers are Ready for Primetime this Holiday Season

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...