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Google Names Comscore to Measurement Partner Program

As you may have seen announced at the Google Marketing Live Event, Google just unveiled its Measurement Partner Program, which is designed to make it easier for advertisers to source trusted, third-pa...

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Brand safety is a hot topic in digital advertising – and for good reason. Budgets, reputations, and relationships – both with media partners and customers – are on the line when an ad is delivered in...