More Insights

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

Mobile Matures as the Cross-Platform Era Emerges

Comscore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of...

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years

Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like...

Bringing Context to This Week’s Methbot News

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

Cyber Five Critical to Fighting Back from Slow Start to Holiday Season

Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...

Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile

Billion-Dollar Shopping Days Become the New Norm

Busting 5 Holiday Shopping Myths That Come Up Every Year

Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20%...

The Seasonality of Sports Explored Through Digital Audience Ratings

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...