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Comscore Follow-Up Statement on Pending Legal Proceedings with Nielsen

Comscore Statement on Pending Legal Proceedings with Nielsen

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

Top 10 Burning Issues in Digital: What’s the Common Thread?

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not th...

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Which global internet markets are the most ‘mobile first’?

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

Mobile Matures as the Cross-Platform Era Emerges

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion