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validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ow...

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Last week Comscore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues t...

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Next iPhone Release Has Potential for a Huge Upgrade Cycle

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Is Mobile Bringing About the Death of the PC? Not Exactly

When Mobile Web Dominates Apps in an App-Dominated World

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

Social Media Monetization in a Mobile First World

Why Are Millennials So Mobile?

Comscore Releases Top 50 U.S. Multi-Platform Properties for September 2013

Marketing to the Multi-Platform Majority

Do Mobile Ads Even Work? New Comscore Research Says “Yes”