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4 Key Storylines for the 2012 Online Holiday Shopping Season

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

Tectonic Shifts are Shaping the Multi-Platform Digital World

It was perhaps a simple and comforting way to look at the world that somehow made it seem more navigable. But ancient scholars like Pythagoras and Aristotle used data from the physical world around th...

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

Map Searches Shift from Desktops to Smartphones

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain th...

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...

Comscore and 1871 Announce Partnership to Help Accelerate Chicago Area Star...

Value Claims Improve Advertising Effectiveness in Recessionary Times

PrivacyChoice Awards Comscore’s ScorecardResearch Highest Possible Rating

What’s Next for the iPhone?

Search: Which Country Takes the Gold Medal?

Olympic Frenzy Fuels Search Activity Throughout the Games

Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

Digital Scarcity Improves the Economics of Online Advertising

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI