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From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at thi...

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent...