Audience Recommendations for Every Vertical
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will... Read more
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Comscore and Thece Partner To Measure Advertising...
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
Comscore and AWS announce access to census-level analytics in new data deli...
The Prime Day Effect
As Smart Speakers Evolve, So Do Consumers
Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Pl...
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
The Smart Speaker Frenzy and Why It’s Happening
Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday...
This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as co...
It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
Why Smart Speakers are Ready for Primetime this Holiday Season
5 Trends for Retailers to Watch Out for this Holiday Season