Audience Recommendations for Every Vertical
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
The State of Mobile News Audiences in 3 Charts
If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shi...
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...
Kantar and Comscore expand upon partnership, add SimilarWeb
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
How the Power of Habit Drives Mobile App Usage
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
Which Social Networks Have the Most Engaged Audience?
How to Avoid the Creep Factor with IoT Technology?
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
Top 5 Metrics You're Measuring Incorrectly
Is Mobile Bringing About the Death of the PC? Not Exactly
When Mobile Web Dominates Apps in an App-Dominated World
The Perils of Survey Data in Cross-Platform Measurement